TheVeganKind offer a subscription box service for vegans. They approached me in July 2013 to create a website to launch their service.

They currently offer a Lifestyle Box (packed full of food, drink and household goods) and a Beauty Box (with cruelty-free beauty products).

The site was an interesting project for me and something a bit different from the norm as it had to integrate with Recurly (a subscription billing service) so that the boxes could be billed on monthly basis. This required an element of customisation to allow for set date renewals as well as a sign-up deadline for each monthly box. For this project I was able to work closely with another developer to complete the Recurly integration and customisations.

Since it's launch in October 2013 we've added a number of features to the site including a Past Boxes archive, a Shop (powered by FoxyCart), and further Recurly customisations to improve account management for their customers.

In December 2013 TheVeganKind website was nominated by Heart Internet for their Website of the Month competition, and we started the New Year with the news that it had been voted as the winner! TheVeganKind's Managing Director, Karris McCulloch, was interviewed by Heart as a result of the competition. Read the interview with Karris

Update: TheVeganKind website has also won the Elite Website of the Month Competition, held throughout February 2015, which pitted other winners against each other.

As well as the website, I've provided TheVeganKind with; business cards, promotional material, packaging design (for the subscription box itself), and the Recipe/Contents inserts for each month's box.

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Additional Images

TheVeganKind Website

Project Features

  • FoxyCart Integration
  • Perch CMS
  • Recurly Integration
  • Responsive Design

Client Sectors

  • Retail & E-Commerce
  • Food & Drink
  • Vegan & Cruelty Free
  • Beauty Products


  • Heart Internet's Website of the Month Elite — February 2015
  • Heart Internet's Website of the Month — December 2013

We thought that TheVeganKind website designed by Dark Flare Design thoroughly deserved its success in our recent Website of the Month competition. The site provides valuable information about its available products through clear and lively copy and design as well as a comprehensive FAQ section. We also liked the quotes from customers that appear on the homepage to instantly show visitors some of the benefits they can experience when they sign up.

— Robert Mathers
Heart Internet Web Hosting

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